This Easy Cinnamon Roll Coffee Cake is quick to make and delivers cinnamon roll goodness. Buttery coffee cake is filled and topped with cinnamon sugar and garnished in the BEST cream cheese icing!
Pour half of the batter into the prepared pan and spread into an even layer. Sprinkle half of the cinnamon-sugar mixture over the batter. Spoon the remaining batter into the pan. Sprinkle the rest of the cinnamon-sugar mixture over the top, making sure all the surface is covered.
Make the Cream Cheese Icing: With an electric mixer, beat the softened cream cheese and butter until fluffy. Carefully add the sugar. Beat until combined. Then add the cream or milk, mix until combined.